Travis Hurlock

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J&J ASP Endoscope

January 29, 2015 by Travis Hurlock

Background:

Johnson & Johnson™ recently acquired the brand ASP™ which specialises in the sterilisation and general maintenance of endoscopes and other lifesaving surgical equipment.  As the industry's infection prevention leader, ASP™ is focused on helping to ensure the safest possible environments for patients and their families, healthcare workers, providers and communities. 

The Challenge:

Johnson & Johnson™ were seeking an interactive experience for international ASP™ training groups.  Prior to commissioning a bespoke App, ASP™ wished to pilot the new concept across Europe and acquire valuable operational feedback from dedicated focus groups.

The Solution:

Travis deduced that an interactive PDF would be the most cost-effective solution and provide a platform fit for purpose.  After researching features and multiple licensing overheads for ASP™, the latest version of Acrobat Pro™ was purchased in-house and thoroughly tested.  Acrobat Pro™ also provided an invaluable 'cloud based portal' where all market research could be collated and shared, with respect to refining a credible application ready for the global domain.

Status:  Presently in the final stages of European testing, with base iOX development initiated 

The Benefits:

  • Engaging interactive presentations, operable on tablets and desktops

  • Collation of global feedback, on the cloud

  • Multilingual versions and configurable edits

  • Smart bespoke navigational properties and integrated user experience efficiencies

  • Working practice portrayed via smart embedded 'how-to' videos

  • Secure content with downloadable updates / versions

  • Integrated technology enabling ordering of consumables

  • Graphics optimised to iPad Retina™ resolution at 2048 x 1536 pix 

Commissioned by:

Ricky Conaghan of YUM YUM Creative Solutions
On behalf of Johnson & Johnson™

 

VISIT THE ASP™ WEBSITE


January 29, 2015 /Travis Hurlock
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