Clarity for complicated businesses. Creative systems that move them forward_

Joined commonSENSE Monitoring Solutions as a director and 17.5% shareholder to lead brand, product design and UX for its cloud-based IIoT environmental-monitoring platform, used in regulated cold-chain settings.

Later proposal-stage work explored an automated e-commerce experience and the commonSENSE-PRO, -GO and -MOVE product architecture. No launch is evidenced in the available project material.

A repeat engagement for the CFO and joint founder of Valcomm (VQS), a UKAS-accredited calibration laboratory working on and off-site to ISO 17025-2017 across pharmaceutical, life sciences, chemical, rail and aerospace clients.

I led a full rebrand: a new company logo, an editorial-style website where staff draft stories for leadership sign-off before publishing, a secure client portal for managing UKAS-governed certification, and a promotional showreel to carry the new identity out into the market.

Brought in on an urgent brief: Constellation Automotive Group's cinch needed a new UX strategy live before its ITV primetime sponsorship of Starstruck went to air, with a hard broadcast date and no room to slip.

I restructured the site to prioritise competitions and partner content ahead of the existing partner-led layout, added countdown timers, calendar integration and invite-a-friend mechanics, and delivered it inside the deadline with every stakeholder still signing off. Client reporting described strong consumer engagement and increased subscriber contact capture following launch.

Brightstar wanted to replace a paper-based enquiry process with something brokers would actually use. I led creative direction, UX and product delivery on EasySource end to end: a specialist finance sourcing and case-management platform covering second-charge mortgages, bridging finance, complex buy-to-let and commercial finance.

A 90-second enquiry flow, live case tracking and two-way messaging replaced phone calls and paperwork. 87% of introducers surveyed rated it "made easy".

Off the back of EasySource, the same team at Digital Fibre brought me in again: this time for Carrot Exchange, an all-new employee incentive and rewards platform, to write, direct and produce its launch showreel.

Working directly with founder Torstein Sørlid and product lead Dan Wellsted, I built a video designed to land the pitch in under two minutes: reward and recognition made simple, for HR teams tired of solving it with time, money and patience alone.

GE's secured lending division, i-group, needed to stand out at Mortgage Business Expo, inside a business writing in excess of £500m a month. I planned and delivered the stand, the campaign and the stunt: a Lamborghini Murciélago rendered in i-group livery under the line "The Power Behind Your Team", timed against a Top Gear road test the week before the show.

It generated 500+ qualified leads a day, a £7,000 floor-space discount and a £10,000 stand-materials discount, both negotiated directly. The work was put forward for Employee of the Quarter by Jonathan Sadler, GE's Sales and Marketing Director, out of a workforce of 1,000+.

Johnson & Johnson's ASP division, specialists in endoscope sterilisation, needed an interactive experience for international training groups before committing to a bespoke app.

Rather than recommend a costly build with an uncertain outcome, I proposed and delivered an interactive PDF instead: multilingual, cloud-collated feedback, and fast to iterate across European focus groups, at a fraction of the cost and time. It shipped as the pilot ahead of full iOS development.

SAS Institute needed to replace a basic WIX-hosted intranet video system serving its global Professionals Network, a resource with real value that staff had largely stopped using.

I designed a "BBC iPlayer style" environment with smart content tagging, single sign-on, live tuition integration and a full CMS, so a workforce spanning 75,000+ sites could actually find and use the training library instead of ignoring it.

A full rebrand and website build for a renovated 13th-century hilltop property in South West France: a new corkscrew logo, copywriting, a responsive seven-section site, on-location photography and retouching, plus the affiliate and social groundwork to support direct bookings.

Commissioned by group founder John Godfrey to rebuild the identity, site, app and go-to-market strategy for Just-a-Drop Brands — "Europe's leading supplier of promotional branded drinks, drinkware, sweets, snacks and confectionery" — whose parent group counts ITV, Guinness, GSK, Vodafone and Network Rail among its clients. New identity, ground-up website and app with integrated e-commerce, an investment deck, and Bubbles — an illustrated mascot turned physical product line.

Handed a single sheet of A4 with a "big idea," I was commissioned to scope, develop and pitch mewe Music: a reworked concept for a professional network serving the UK's roughly 600,000 unsigned musicians, split across a desktop industry-professional network and a fan-facing discovery app.

I led concept development, UX direction and the investor pitch itself — pitch document, promotional concept video and a full click-through prototype — through to an initial £190,000 seed investment from a panel of angel investors. The screens here are 2015 pitch-era prototype material; no public launch is evidenced in the available project material.