Just-a-Drop Brands
Brand, platform and investment proposition
The brief
Just-a-Drop Brands — "Europe's leading supplier of promotional branded drinks, drinkware, sweets, snacks and confectionery" — needed a new corporate identity, a ground-up website and app design with integrated e-commerce, and an investment deck to support its next round. Parent group NetGain Marketing counts ITV, Guinness, GSK, Vodafone and Network Rail among its clients.
The approach
Promotional merchandise carries a reputation for a short shelf-life. The response was to pair the product range with gamification partners, so a customer selects a QR-triggered "SmartMerc" experience layer — loyalty, multi-buy and reward mechanics — instead of a flat, forgettable giveaway. The homepage design moved away from product-only display toward the moment of actually receiving something considered.
What I delivered
- New identity and full brand guidelines.
- Website and app design, including an integrated e-commerce structure.
- Investment deck with SWOT analysis and five-year plan.
- Amazon and eBay storefront concepts to extend trade and organic reach.
- Loyalty and newsletter programme design.
- Bubbles — an illustrated and animated mascot, developed as a virtual-assistant concept and physical product line design, born from the founder's real African Grey gate-crashing video calls.
