Background:

While consecutively contributing across two key accounts for the network, Travis was invited to work with GBIN™ ‘The Global Business Information Network’ by the companies’ UK based Chief Executive Officer Gary Ling. Commanding a modest team of highly-qualified developers on-location in Hyderabad India at the Seanergy Softech™ headquarters, Travis set about managing a complex multi-level project for the new online initiative ‘CHECKONOMICS’.

CHECKONOMICS offers quick reference to up-to-date data on global industries, set out in an easy to read online dashboard formats called Lobbies. CHECKONOMICS source, validate, collate, reference and present industry information with clarity.

The Challenge:

CHECKONOMICS required a rethink across its general identity, push-to-market and up-sale strategies; having conducted an audit across the existing site’s performance, through the close monitoring of web-stats and key performance indicators, Travis set about devising his plan to optimise the businesses online success, with a primary focus on conversion.

The Solution:

Amongst numerous other key vantage points, Travis identified three core contributing factors responsible in driving sales for CHECKONOMICS, thus also helping ensure the ultimate clarity of message to its client base.

DATA: Depth of content
ASSETS: Bolt-on support media
TIME: Sustained access to LIVE data

The Benefits:

Beautifully presented industry reports located within a user friendly environment, supported across today's leading technology, including: Third Party Intranet, Web, Mobile, iOS™ and Android™ applications.
Attractive data packages across depth of content, bolt-on enhancements and access to LIVE data.
Management of integration process between automated and manual data scraping, right through to QA and ultimate publication to the CHECKONOMICS platform.

Product Development Example: 'Bespoke Lobbies'

Commissioned by:

Gary Ling
CEO

VISIT THE CHECKONOMICS WEBSITE