Background:

Handed a sheet of A4 with a ‘Big Idea’, Travis was subsequently commissioned to scope and kick-start what would transpire to be the early stages of a true innovation within UK music industry.

Travis orchestrated an entire pitch process ultimately leading to an initial investment of £190,000.00 GBP when seeking approval from a panel of highly accomplished angel investors. The early seed-funding stage presented its own challenges, some of which were overcome by research into recent Government incentives such as UKTI (UK Trade & Investments) and SEIS (The Seed Enterprise Investment Scheme) designed to help small, early-stage companies raise equity finance by offering tax relief to individual investors who purchase new shares in those companies.

The Challenge:

The client being relatively inexperienced with digital integration and the overall awareness of widespread competition, initially requested the music app be created to enable music lovers to share their playlists socially. Given further research into existing applications in a highly competitive global market, it was soon concluded the idea wasn’t entirely new.

The Solution:

Due to the huge administrative and legal fees involved with signed artists, the concept was reworked to facilitate unsigned artists who were literally crying out for a new way to get noticed over and above domineering record labels, achieve financial support and market themselves through a dedicated professional network.

Crucially, in The Musicians Union's estimation there are currently circa 600,000 serious musicians striving for success in the UK alone. By tapping into this clear and present need, the reworked strategy for MeWe Music is not only within reach of facilitating this demand, it presents an entirely credible case for making its investors a great return.

The Benefits:

Not only do MeWe Music provide a Professional Music Network for Unsigned Acts and their exposure to industry, the portal drives revenue to Artists & Bands. From a bedroom DJ to an A&R promoting multiple acts, MeWe Music maximises opportunity and supports industry.

The platform is formed of two core components, MeWe Pro and MeWe Fan:

'MeWe Pro' The professional music network & tools
The desktop portal is where industry professionals meet and network; audio / video content is managed here and revenue collected. One could say MeWe Music is the Linked-In™ of the music industry, with both key commercial contacts and all the benefits of a supporting fan base included.

For Artists, Bands, Companies / Organisations, Charities
Gain Worldwide Exposure
Network The Music Industry
Share And Sell Music
Promote Gigs
Drive Ticket Sales
Receive Donations From Fans
Gain Key Industry Knowledge
Raise Profile
Search & Statistics Map
Join The MeWe Stars
...and much, much more!

'MeWe Fan' The social music discovery app
he social fan app where new music is discovered and playlists shared; fans can support their favourite acts and track activities. This highly social music experience offers a flexible approach to the ways in which followers can help their favourite acts, including the placing of donations, track sales and sponsoring studio recording sessions etc.

New Music Discovery
Support Your Favourite Acts
Share & Follow Playlists
Stream & Buy Music
Invite Friends
Suggestions Tailored To Taste
Interactive Search Map
Great Offers To Enjoy
...and much, much more!

Sample pitch document:

Sample / Draft promotional video:

Commissioned by:

George MacDonald
Angel Investor

VISIT THE MEWE MUSIC WEBSITE