Background:

ECITB™ The Engineering Construction Industry Training Board provides professional advice, information, skills development and qualifications to help individuals within engineering construction succeed in their chosen careers. Working closely with industry employers, their training programmes and Vocational Qualifications guarantee competence in practical craft and technician occupations as well as the technical, management supervisory, design and project management skills.

ECITB™ were looking for an effective way to attract and engage school children in engineering construction based curricular development, from circa eleven to fifteen years of age.

The Challenge:

ECITB™ exhibit at the 'BIG-BANG FAIR' every year and were seeking an innovative strategy to raise and promote interest at the event. The Big Bang UK Young Scientists & Engineers Fair is the largest celebration of science, technology, engineering and maths for young people in the UK and takes place annually in March.

The Solution:

As the event strives to inspire future scientists and engineers through exciting hands-on activities and interactive exhibits, Travis quickly concluded that nothing other than an exciting new game, based around a journey through engineering construction would do.

Users of the game would quickly be made aware of the advantages engineering construction can bring to themselves as individuals and the global population. More crucially, the end result had to be both fun and mentally stimulating, with key educational facts illustrating the advantages of engineering construction throughout.

Travis brought together a team of Illustrators, Web and iOS Developers to bring this project to fruition, while personally orchestrating creative direction and furthermore, storyboarding the entire game play strategy. A micro site and the following mini games were produced to fulfil this brief for ECITB and its partners:

Oil & Gas — 'Pipefitting'
Nuclear — 'Decommissioning'
Renewable Energy — 'Power The Grid'
Engineering Construction — 'Steel Infrastructure'

The Benefits:

Career and educational opportunities within the game
Access to further information via the ECITB™ Engineering Construction website
Social media integration for extended reach, with a competitive environment / leader board
Multi sector mini games to support and stimulate a range of individual interest(s)
QR Code integration; scan and download the game via iTunes™ & Android™ stores

Commissioned by:

Miranda Hall
Marketing Director

VISIT THE ECITB™ WEBSITE